eventpop
Overview
Series-A SaaS Rebranding and Design System
Deliverables
Brand Identity, Brand System, Collateral Materials
Industries
Government, Art and Design
About
Eventpop is a prominent series-A ticketing platform solution provider based in Thailand since 2015. The company has a substantial track record, having hosted over 7000+ events. Eventpop offers a wide range of services, including ticket sales, SEO optimization for events, and the provision of onsite technology.
Challenges
As the target audience expands, Eventpop aims to enhance its global presence which serves as a community platform, seamlessly bridging the physical and digital worlds.
The objective is to undertake a versatile rebranding effort that conveys its comprehensive solution and positions itself as a leader in the field of event management solutions.
Solution
In response to an evolving brand strategy that now includes a broader range of events and community engagements, such as festivals, conferences, seminars, and virtual events, the brand has transitioned to a more neutral identity. This transformation retains certain elements to maintain familiarity with current users while also creating brand elements that are versatile for use in both digital and print formats.
Capturing the Essence of Events and Excitement
What remains consistent across all events is the sense of excitement they bring. To encapsulate this, the core visual language centers on excitement and exclamation mark (!).
Consistence of Across Touch Point
As part of the rebranding, a custom typeface has been introduced to establish a distinctive tone of voice suitable for both digital and print formats. A sans-serif form was chosen for its heavy usage in digital materials, enhancing overall legibility.
Collaborator
Sauce, Project Director
Charnwit Sanpanich, Senior Designer
Pariphat Sinma, Brand Designer
Kawisara Vacharaprucks, Type Designer
Sai chonato, Strategist