Wizes
Overview
EdTech Startup's Blended Learning Tools with Augmented Reality Application and Information Design
DEmark Design Award 2016
Deliverables
Product Design, Information Design, Brand Identity, Mobile Application
Industries
Education
About
Wizes, a Thai Edtech startup, aims to rethink how to make learning more enjoyable and memorable through user-centered design and implementation of new technology.
Challenges
Thai education materials need improvement in various critical aspects, such as promoting collaboration among students, incorporating more effective visual aids, adopting better strategies for retaining information, and developing high-quality teaching materials. Additionally, there is a significant problem of unequal access to education and technology among students and schools that still needs to be addressed.
From the UX research found several key issues, including a lack of variety leading to decreased engagement and effectiveness, occasional inaccuracy, and limited accessibility, particularly for rural students and school. Additionally, the competitor analysis highlighted a recurring trend of condensing information and crafting DIY learning tools for the benefit of both students and teachers.
Solution
Blended learning tools that incorporate visual aids such as infographics and diagrams, along with interactive experiences through Augmented Reality technology. The product aims to enrich content memorability and create a collaborative and engaging learning experience.
Information Design
Our initial pilot product focuses on social studies, a field known for its complexity. This product, comprising 227 pages, employs a unique approach—utilizing infographics exclusively. This strategic choice aids users in simplifying intricate concepts through visual aids and structured layouts.
This approach has a profound impact on improving students' ability to retain and recall knowledge for an extended period. It also aligns with findings from cognitive science research, highlighting the positive influence of effective design on the overall learning experience.
Augmented Reality Integration in Geography Section
The wizes book offers users an immersive experience with various 3D interactives such as segments of the Earth, global wind direction visualizations, and comparisons of planet sizes. Initially, we utilized Unity technology for image page detection, allowing users to access AR content by scanning specific pages. However, we later streamlined the process, enabling users to effortlessly view AR images directly through the application, enhancing accessibility and user engagement.
Design System
In the development of Wizes Book, design system has played a pivotal role in ensuring the utmost quality and cohesiveness throughout print and digital product. Consistency is at its core, guaranteeing that every subject maintains a uniform visual language, from typography to layout, reinforcing our brand identity. The user experience (UX) is enriched by the system's adherence to established design principles, enhancing readability and navigation, ultimately resulting in greater user satisfaction. Furthermore, our design system has proven to be exceptionally cost-effective, reducing production expenses by using 2 color for each subject while upholding the highest standards of visual appeal and functionality.
Impact
- Adoption by 200+ schools within the first year, establishing the product as an integral part of the learning toolkit.
- Remarkable sales of over 10,000 units within the inaugural year, reflecting strong market demand and user acceptance.
- Recognition for the successful integration of design thinking in the product development process, resulting in 2 media coverages, an opportunity to deliver a TED Talk, participation in 2 exhibitions, and receiving a national design award.
Founding team
Thitiwut Nantibhakhirund, Product Strategist
Pariphat Sinma, Product Designer
Papon Virameteekul, Product Owner
Komjaras Kaewchaijaroenkiit, Marketing Strategist